Top Light Expert

UX + Brand

From LED diode to Pictogram

Top Light Expert is a company specializing in the marketing of lamps with LED technology.

Communicating reliability in an emerging sector such as that of LED lamps for phyto-lighting is a demanding challenge: something iconic, not obvious, that immediately gave a precise indication was needed.

Primitive shapes, clear lines, sharp outlines

A circle, a square, as in an LED diode, so in TLE.

The TLE pictogram represents an LED diode in its maximum stylization and derives directly from the technology. The infinite brightness of these diodes, then, is contrasted by the strong thickness of the typography. TLE becomes recognizable in an instant.