New Tag24 • 2022

Tag24 is the professional online newspaper by Niccolò Cusano University, now represented by the Cusano Media Group.

We had to rebuild the newspaper identity almost from scratch  and we went for a data-driven process able to increase success rate. This meant to define project guidelines from actual website usage/user flow data and it proved to be the right path.

We followed the whole audit to deployment process. From audit analysis to UX, we had to design both content relations and graphical interface, then all the way down to development. It was a huge challenge indeed, but the outcome is a professional online newspaper that today attracts millions of unique users per month.

Mission accomplished.