New Tag24 • 2022
UX + Brand
A data-driven design built from effective guidelines
We moved on to design only after analyzing the users flow and statistics. The new layout of the website was a direct consequence of the desired user experience, established upstream by analyzing user behavior and the objectives sought. The intention was to create a newspaper that could compare itself with the others at a national level, performing correctly on search engines and catching up in terms of visits.
Today TAG24 has several million unique monthly visitors.
A professional newspaper
Tag24 is the professional online newspaper by Niccolò Cusano University, now represented by the Cusano Media Group.
We had to rebuild the newspaper identity almost from scratch and we went for a data-driven process able to increase success rate. This meant to define project guidelines from actual website usage/user flow data and it proved to be the right path.
