Simple but effective
CBD Heroes is the new cannabis light line by Cannapa.org. We had to showcase the new product line in time for a business fair by being innovative, with a strong communication. What’s better than and HTML5 animation that composes the homepage above-the-fold section? The three-section product screen revives the brand comic-looking design, with subtle and not-intrusive, UX-centered effects. In one word: cool!
The WOW Effect
The landing page is designed to easily catch the visitor’s attention, making him/her courious thus beginning a journey of interest for the products. The customer path (or journey) ends with a signup for the brand’s newsletter: the aim of the whole thing was a real+virtual life lead campaign, building an audience to later target the users with DEM campaigns.