We are the first to create Armando Testa's Open To Wonder campaign with Midjourney, an artificial intelligence • Sito.Express

Many said that AI could have done it better

Of course. They could do it, it wouldn’t have been entirely difficult. It would not even have been easy to tell the truth because it would have led to controversy and in any case guaranteeing homogeneity of the model is not trivial using Midjourney for example. However, other notes can be given to the project, perhaps less cringe. It could be an innovation (never happen, moderates are afraid of innovation, conservatives don’t talk about it).

But we always use innovation. So…

We created the OPEN TO MERAVIGLIA campaign with the artificial intelligence of Midjourney V5

Quickly, like this, to see the effect it has. The result can be found below.

Italia open to meraviglia Lake Como by midjourney — This is our Venus of Botticelli eating a pizza on Lake Como at sunset.

Italia open to meraviglia colosseo by midjourney — Here, on the other hand, you cycle to the Colosseum. Rome, Lazio. How do you say? Is an arm missing? Naaaaaaaaaah

Italia open to meraviglia polignano a mare by midjourney — Ahhh how beautiful Puglia is! Let’s go dancing in puglia puglia pugliaaaaaaahhh

Here we are in Venice, in front of the Duomo and the Campanile (are you sure it’s them? Meh, overall more or less…)

Open to Meraviglia

The Ministry of Tourism’s Open To Wonder campaign opens with a Venus of Botticelli cut out and vaguely photoshopped in various poses: dressed in jeans (our favorite, because it lacks any sense), in front of the Colosseum on a bicycle or while eating a pizza in front of the lake como (who then why should he eat a Neapolitan pizza in front of lake Como? Dunno!).

Here are all of them below because they would be beautiful if we hadn’t paid for them with our own money.