We moved on to design only after analyzing the users flow and statistics. The new layout of the website was a direct consequence of the desired user experience, established upstream by analyzing user behavior and the objectives sought. The intention was to create a newspaper that could compare itself with the others at a national ... Read more
Tag24 is the professional online newspaper by Niccolò Cusano University, now represented by the Cusano Media Group. We had to rebuild the newspaper identity almost from scratch and we went for a data-driven process able to increase success rate. This meant to define project guidelines from actual website usage/user flow data and it proved to ... Read more
Tag24 is the online newspaper led by Niccolò Cusano Online University. Radio Cusano Campus it's the university-owned FM Radio. The new website, designed by Umana Creative Studio, merges the two media contentes in a single online multimedia platform, integrating traditional news with podcasts and FM schedule, bringing new value to all the content channels. Simple ... Read more
Newsdigitali is a IT review portal focused on smartphones, tablets and new technologies. They came to us with a great challenge: import all the records in the database, more than 200.000 entries between devices and custom fields, in a new ad-hoc structure that had to enable price and spec comparison too. Moreover, Newsdigitali needed to ... Read more